Rolex Daytona Resale Value

Quick answer

The Rolex Daytona typically resells for $28,000–$38,000, against a retail price of $15,000–$16,000. Market trend: Appreciating.

Retail Price$15,000–$16,000
Resale Value$28,000–$38,000
TrendAppreciating

Among the most requested references in the secondary market, with long official waitlists.

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Frequently Asked Questions

What is a Rolex Daytona worth on the resale market?

Secondary-market prices for the Rolex Daytona are typically $28,000–$38,000, compared with a retail price of $15,000–$16,000.

Is the Rolex Daytona a good investment?

Its market trend is currently appreciating. Among the most requested references in the secondary market, with long official waitlists.

Why does resale value differ from retail price?

Limited production, long waitlists at authorized dealers, and strong collector demand can push secondary-market prices above or below the original retail price.

Comparable Watches

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Published 27 September 2026 · Last reviewed 28 September 2026

Figures are independent estimates, not an offer to buy or sell. See how we estimate and our disclaimer.